How to send a link in a text message: the professional way

Why should I send a link in text message

Text messages are a quick and direct way to share information. By sending a link, you provide immediate access to a specific webpage, document, or resource without the recipient having to search for it. Links can be clicked immediately, allowing recipients to access the content on their mobile devices without delay. Links can also lead to interactive content such as videos, forms, or surveys, increasing engagement and participation.

Craft a Clear and Concise Message

Keep your message brief but informative. Provide context for the link so the recipient understands why it's being shared and what to expect when they click on it.

Include a Call to Action

Clearly state what you would like the recipient to do with the link. For example, "Please review this document before our meeting tomorrow."

Use a Short Link

Use a URL shortener to create a clean, manageable link. Long URLs can be difficult to share in text messages, may split across multiple lines, and may be difficult to read on smaller screens. Short links can be easily read and shared, making them ideal for text messages.

Customize your Short Link

Remember that you can customize the alias for your short link to make it more memorable. For example, you may create a short link with random letters like this: u301.co/x08Y4cWPU, but you can make a alias u301.co/survey to make your survey link more recognizable.

Use your own branded custom domain

If you have a brand, like Costco, and you own the domain costco.com, you can use your own domain to send links, such as go.costco.com/survey in your text messages for your survey link. How can you make this happen? Easy! Just go to u301.co/dashboard and add your custom domain in a few steps. And the best part? You don't even need to pay for it.

Don't forget tracking

UTM parameters allow you to see which campaigns are driving traffic to your website. This helps you understand which text messages are most effective. U301 provides you with a UTM builder tool to let you create UTM parameters easily.

So, what are you waiting for? Let's go to U301 dashborad start sending the shortest and easiest to read links in text messages!

Happy linking!